Downtown
Kay Bailey Hutchison Convention Center
Trade show booths and general-session merch. We work off the decorator's power order and move in through the dock on your schedule.
Dallas · Fort Worth · Arlington · Frisco
Live event printing in Dallas. Made in front of the crowd.
We roll in with presses, lasers and embroidery machines and make your merch on the spot. DTF tees, UV DTF tumblers, engraved gifts, stitched caps, patch hats. Your guests pick it, watch it, and walk off wearing it.
Live merch produced for
- Riot Games
- Sony
- Coca-Cola
- Hyundai
- Xbox
- FIFA World Cup
- Gap
- Foot Locker
- Rivian
- Live Nation
The lineup
Six ways to make it live in Dallas
Pick one or stack a few. Most DFW events run two stations: something fast for the line and something personal for the people who'll wait for it.
01
UV DTF
Full color on anything hard.
Details → 02DTF Transfers
The workhorse. Any art, any color.
Details → 03Laser Engraving
A name on it, while they wait.
Details → 04Embroidery
Stitched, not stuck on.
Details → 05Screen Printing
Ink, squeegee, a little theater.
Details → 06Custom Patches
Build your own hat. Everybody does.
Details →Why bother doing it live
A box of shirts gets left under the table. A line gets noticed.
Pre-printed swag is a guess. You guess sizes, you guess how many, and you ship home what nobody took. When we make it live, each person chooses their own, so nothing gets wasted and nobody gets a 2XL they didn't want.
It also gives people a reason to stand at your booth for four minutes. In a hall with 900 other exhibitors, four minutes is a lot.
- No leftover inventory to ship back
- Guests choose the item, the art and the placement
- Names and one-offs done on the spot
- One crew, one quote, one load-in
Run of show
How a Dallas booking goes
Tell us the date
Venue, headcount, hours. We answer with a real number inside one business day.
Lock the menu
You approve art and blanks. We order, pre-print transfers and pack the cases.
We land at DFW
Crew and gear arrive the day before. Load-in happens on your venue's clock.
Doors open
We run the station start to finish, then strike it and leave the floor clean.
Where we set up
Dallas rooms, lots and show floors
The Metroplex is spread out, and every venue has its own rules about docks, power and union labor. Here's how we handle the ones that come up most.
South Dallas
Fair Park
Twenty-four days of State Fair, the Cotton Bowl in October, and festival weekends on the Esplanade. Outdoor builds get a tent, weights and a shade plan.
Arlington
AT&T Stadium
Suite gifting, plaza activations and sponsor villages on game days and tour dates.
Victory Park
American Airlines Center
Concourse stations for sponsor nights, plus the plaza out front when the weather holds.
Design District
Dallas Market Center
Market weeks pull buyers from all over the country. A showroom with something being made in it gets the longer visit.
Grapevine
Gaylord Texan
Company kickoffs and association meetings where everybody stays on property for three days.
Frisco
The Star and Toyota Stadium
Corporate campuses up the Tollway, plus match days and tournaments at Toyota Stadium.
East and West of downtown
Deep Ellum and the Design District
Warehouses, music rooms and galleries. Tight load-ins, good crowds.
60–100+pieces an hour off DTF presses
10 × 10feet of floor per station
120Vstandard outlets, nothing exotic
1 dayto get your itemized quote
Straight answers
Dallas questions we get every week
How much does live event printing cost in Dallas?
Most Dallas events land between $5,000 and $15,000, and staffed activations start around $5,000. The number moves with guest count, hours of live production, how many stations you want and what the blanks cost. Travel from California is quoted as its own line so you can see it. You get one itemized quote within a business day.
Are you based in Dallas?
No. Merch Troop is based in La Habra, California. We travel to DFW with the equipment and a trained crew, and we quote the trip door to door. You are not paying for a subcontractor with our name on a shirt.
How many guests can you get through in an hour?
A single DTF press runs 60 or more shirts an hour and two presses clear 100. Engraving and embroidery are slower, a few minutes per piece, so for big rooms we pair them with a faster station or pre-produce the base item and add the name live.
What does the venue need to give you?
A 10 x 10 ft space per station and standard 120V power, usually two circuits. We bring presses, lasers, tables, blanks and crew. At the convention center we work from your booth's electrical order. Outdoors we need level ground and we bring the tent.
How far ahead should we book a Dallas date?
Four to six weeks is comfortable. September and October fill first because of the State Fair and football. If your date is closer than that, call. Simple art on standard blanks can turn fast.
Can you do more than t-shirts?
Yes, and most Dallas clients do. DTF handles tees, hoodies and totes. UV DTF goes on tumblers and hard goods. Lasers engrave names on drinkware and leather. The embroidery machines stitch caps and quarter-zips, and the patch bar lets guests build their own hat.
Get a quote
Got a Dallas date? Let's price it.
Send what you know. A date and a rough headcount is enough to start. You'll hear back from a person, with line items, within one business day.